Bal Narayan Singh, product ops and GTM generalist

Mandate

Scale Reef Developers Club (a vetted pool of devs) across the APAC region.

Actions

• Closed partnerships with 14+ web3 communities across India & Singapore.
• Designed & ran 3 campaigns to build a pipeline for contributors & devs.
• Conducted dev interviews for campaign improvement and marketing initiatives.

Impact

• Scaled the vetted pool from 0 to 320+ w/ a team of 2.
• Partnerships across India, Thailand and Singapore w/ Tier-1 institutions and dev communities.
• 72 builders attending the offline campaign closing events.

Mandate

Closing monetary, in-kind & community partnerships.

Actions

• Led a team of 60 organisers across 5 teams.
• Designed the sponsorship brochure, finalising the sponsorship tiers.
• Handled expense planning & partner onboarding.

Impact

• $7,000+ secured in sponsorship.
• 5 monetary, 2 in-kind and 9 community collaborations closed.

Mandate

Growth analytics partner for 3 L1 ecosystems.

Actions

• Building & deciding across a 21+ KPI dashboard.
• 15+ dev interviews for onboarding to grant programs.
• Building attribution models for hackathons & grant programs.

Impact

• Reduced dev & project acquisition cost by 21%.
• A qualified & smoother funnel for the grants program.

Mandate

Finalising an 11-part explainer series on EigenLayer.

Actions

• Research across restaking and AVSs.
• Breaking down the shared security model & off-chain execution framework.

Impact

• Authored w/ references to the physical world, making it easier to understand.
• Finished the 14-day contract within 4 days.

Mandate

Own outbound, partnerships and account execution.

Actions

• 22+ automated outbound pipelines touching 35k+ touchpoints.
• Building a BD-focused, user-behaviour-customised notification pipeline.

Impact

• Sourcing & closing a channel partnership.
• Executing across 21+ accounts & 4 channel partnerships across legal, product & ops.

Mandate

Driving revenue through consultative sales.

Actions

• MEDDIC for lead qualification.
• Handling pitch to onboarding, and hand-off to the program team.
• Feeding sales insight to the product team.

Impact

• Revenue of INR 14L against a target of INR 4L.
• Closing 4 to 5 deals as a weekly average.

Problem Statement

Solving for fast-paced handwritten answer-script checking and mock test papers.

Actions

• 30+ user interviews.
• Benchmarking across 5 competitors on pricing & speed.
• Wireframing and prototyping.
• Sourcing faculty and signing MOUs.

Impact

• An average turnaround time of 6–7 hours, against 3–7 days for competitors.
• 3,000+ users since October 2nd.